BBC World Service: The Message

BBC - The Message is a piece on HIV prevention messages. "Presenter Nigel Wrench asks why HIV prevention messages have largely failed to make a difference to the spread of the pandemic.

"Working with leading advertising agency J Walter Thompson, he attempts to come up with a new kind of message which learns from the mistakes of the past and makes use of the same techniques employed to sell consumer goods."

This piece aired in NH on NHPR, via PRI, on Monday morning, December 1 at about 5:30 AM.